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Goodbye to Juicy Couture in the USA

Ellen Zacarias

Juicy Couture

Luxury Loungewear Chain Closing Up Stores in the States

Never thought that the chain responsible for the overpriced JUICY logo stamped on many a well-shaped derriere would ever shut its doors. 

According to Huffington Post, Juicy Couture is closing its US brick-and-mortar shops in June. Apparently the lifestyle brand had been struggling over the past few years, even to the point of signing a deal to sell its clothes at Kohl’s. 

Don’t get me wrong–I love shopping at Kohl’s, but a mid-range department store is a long shot from an exclusive brand boutique. During my misadventurous year at UCSB, I used to walk into their store in Santa Barbara. The inner decor was super cute and girly, although the merch was unsurprisingly overpriced.

Juicy sweatpants were popular in the early to mid-2000s. During my misadventurous year at UCSB, I saw a lot of girls sporting the Uggs + Juicy sweatpants combo. I was never a fan of the sweatpants or the tracksuits–I couldn’t justify unloading that much cash for some expensive letters stamped on my butt (or down my leg).  I did like the cute Juicy satchel with the hanging charms though. 

Goodbye, Juicy. You had a good run as an iconic brand in the States. Thanks to you, many sweatpants were elevated from their humble status of frumpwear to an image of lazy poshness. Supposedly you are making a comeback next spring. Maybe you can inject some freshness into the brand. Maybe it’s not the end for you just yet.

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