Taco Bell’s menu is upgrading to the creations of professional television chef Lorena Garcia. All 5,600 U.S. chains will be receiving the upgrade to black beans, cilantro rice, citrus and lemon-marinated chicken and cilantro dressing.
Taco Bell’s new menu aims to compete with those of Chipotle and Qdoba Mexican Grill. Taco Bell is not completely graduating from its express cravings. Instead, with the help of Garcia, Taco Bell’s new menu will feature additional items like Cantina Burrito Bowls and Cantina Burritos, chicken or steak optional.
“They have a passionate fan base that loves the great taste of the classic menu items – and they don’t want to change that. They were looking to keep these menu items and expand their food to offer new flavors with great taste,” Garcia said.
The new items on Taco Bell’s renovated menu will also include whole black beans, cilantro rice, citrus marinated chicken, Haas avocado guacamole and corn salsa.
The road to success for Taco Bell’s new menu is easy to imagine with its sale of 100 million Doritos Los Tacos within the last 10 weeks. Taco Bell executive Brian Niccol said that if someone does not like one of the new items off the menu, he or she will be offered a refund or an exchange.
"Our experience has been when they try it, nobody's returning them," Niccol said.
Niccol noted an increase in female customers upon the arrival of Taco Bell’s new menu, and with its new quality of food.
More than $20 million will go towards marketing in just the first month of Taco Bell’s new menu introduction. And Creator of Taco Bell’s new menu, Garcia, will compete in this summer’s Top Chef Masters.