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Out of the Ordinary

IU Study finds watching cat videos boost positivity

Jess Smith

Don’t feel bad about heading down that slippery slope of cute cat videos  on YouTube. A study done at IU shows that watching cat videos online boosts positivity. The study done by Indiana University surveyed 7000 people and found that their increased cat viewing habits increased positivity and decreased negative emotions. Jessica Myrick, the IU Media School assistant professor, released a statement acknowledging that watching these adorable balls of fluff is actually an important study, considering how popular cat videos are now on the Internet.

“If we want to better understand the effects the Internet may have on us as individuals and on society, then researchers can’t ingore Internet cats anymore,” she said. The people in the study reported that after viewing these cat videos, they had more positive feelings after watching the media than negative feelings that happened as a result of procrastinating.

“Even if they are wtahcing cat videos on YouTube to procrastinate or while they should be working, the emotional pay off may help people take on tough tasks afterwards.”

Read it HERE

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