Rapper Kendrick Lamar has been working on a short film titled M.A.D.D which debuted at the Sundance Next Fest, a mini-film festival that brought six movies from the original Sundance Film Festival to downtown Los Angeles for their local premieres.
The 14-minute long film described as “a kaleidoscope of storylines and ideas that defy typical categorization to explore new languages and new forms” and focuses in on south central Los Angeles, highlighting Lamar’s hometown of Compton.
M.A.D.D premiered at the festival on Aug. 9 at a screening alongside a Lotus-soundtracked feature called Imperial Dreams. Both Lamar and director Kahlil Joseph attended the screening and participated in a panel discussion.
The film was inspired by his 2012 breakthrough album, Good Kid, M.A.D.D. City and it is reported that Lamar is turning to artists such as Pharrell Williams for advice on his sophomore album.