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Nook Simple Touch Reader: Customers' better choice for a customizable library?

Several key issues in Amazon’s Kindle addressed and improved in Barnes & Noble’s new Nook Simple Touch Reader

With technology already simplifying so many aspects of our lives, the introduction of e-books completely replaced our need to frequent book stores for the latest read. Although Amazon’s Kindle is, as of lately, the most popular electronic book, the executives at Barnes & Noble are convinced that they have given the Kindle a run for its money with the introduction of the new Nook Simple Touch Reader. Selling for $139, the same suggested retail price of the Amazon’s newest Kindle 3, Barnes & Noble promises customers that they have improved up to 80 percent upon an unsatisfactory effect of the Kindle, known as “ghosting.” “Ghosting” is an occurrence that happens when the screen goes dark before flipping to the next page, at times, the last page read still lingers on the screen.

The Nook Simple Touch Reader also features an enhanced battery life with a two month run on a single charge, compared to the Kindle’s less than a month run.

With technology already simplifying so many aspects of our lives, the introduction of e-books completely replaced our need to frequent book stores for the latest read. Although Amazon’s Kindle is, as of lately, the most popular electronic book, the executives at Barnes & Noble are convinced that they have given the Kindle a run for its money with the introduction of the new Nook Simple Touch Reader. Selling for $139, the same suggested retail price of the Amazon’s newest Kindle 3, Barnes & Noble promises customers that they have improved up to 80 percent upon an unsatisfactory effect of the Kindle, known as “ghosting.” “Ghosting” is an occurrence that happens when the screen goes dark before flipping to the next page, at times, the last page read still lingers on the screen.

The Nook Simple Touch Reader also features an enhanced battery life with a two month run on a single charge, compared to the Kindle’s less than a month run.

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