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Marc Jacobs Perfume Ad Banned in U.K.

Dakota Fanning perfume ad considered too racy for U.K.

Great Britain has banned Marc Jacobs’ new perfume ads featuring actress Dakota Fanning, claiming that the ad sexualized children.

According to the New York Daily News, the Advertising Standards Authority in the U.K. has refused to allow ads for Marc Jacobs’ new fragrance, “Oh, Lola!,” because of the image of 17-year-old Fanning with a large bottle of scent with an oversized floral top positioned between her legs.

The ASA agreed with complaints and judged that while the actress may have been 17 when the ads were shot, she appears much younger.

“We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality,” the ASA said in a statement, according to the New York Daily News, “Because of that, along with her appearance, we considered the ad could be seen to sexualize a child.”

It did not help the Jacobs cause that the ad was created with intentional controversy. Designer Jacobs created “Oh Lola!” to be a companion scent to 2008’s “Lola,” but to be “more Lolita than a Lola.”

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