Kids vitamins are not as healthy as advertised, according to the Federal Trade Commission, resulting in the marketer of Disney and Marvel hero-themed vitamins for children refunding more than $2 million to consumers who purchased the kids vitamins in recent years.
The kids vitamins in question contained only a fraction of the nutritional value advertised on the package, admitted the marketer NBTY. The vitamins were advertised as containing enough DHA to satisfy a child’s daily requirement. However, according to the FTC, in some cases the vitamins contained only a miniscule amount of DHA, an omega-3 fatty acid found in fish.
The amount of DHA in Disney and Marvel Complete Tablets equaled only one-thousandth of what NBTY claimed per serving for children age 4 and older, the FTC found.
For children ages 2 to 4, court documents filed by the FTC alleged, the discrepancy was much greater, only five-10-thousandths of what was advertised.
The kids vitamins, Disney and Marvel Complete Tablets, were sold at CVS Pharmacy, Wal-Mart, Target, Walgreens, Kroger, Kmart, Meijer and Rite Aid, as well as online. The boxes were priced between $4 and $8 each.
The refunds announced Tuesday stem from a case filed in 2010 alleging NBTY make false and deceptive advertising claims about their nutritional supplements. The refund amount totals $2.1 million.
The FTC urges consumers who believe they may have bought Disney and Marvel Complete Tablets between May 1, 2008 and September 30, 2010, to file a claim online, or call 866-224-4336 to request a paper claim form in the mail. Consumers eligible for the refund have until October 12, 2012 to file their claims.