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Improving Women’s Health, One Period at a Time

Kayley Loveridge

Maxi Pads

Maxi pads have come a long way: Is it time to ditch your tampons?

As Glamour magazine has put it, 2017 was a “good year to be a woman with a period” and we can’t agree more.

Much has been done to de-stigmatize a natural bodily function that affects roughly half of the world’s population: from state legislations requiring schools to stock feminine hygiene products to celebrities taking a stand on period shaming.

One forward-thinking feminine hygiene product company is hoping to take things even further. Now when the society is ready to have an open discussion about periods, they’re springing into action to improve women’s health during menstruation. After all, some reproductive health specialists agree that for many women menstrual cramps are almost as bad as having a heart attack.

Choosing feminine hygiene products is like balancing your diet

Genial Day is on a mission to educate American women on the new breakthroughs in sanitary napkin technology. They have re-engineered a conventional maxi pad and wholeheartedly believe that young women should give it a try.

“Choosing feminine hygiene products is like balancing your diet: the occasional hamburger won’t kill you, but you know you’re risking your health if fast food is all you eat”, says Vilmante Markeviciene, the founder of Genial Day and a mom of a teenage daughter. “Wearing a tampon once in a while is OK; not paying attention to the ingredients of your maxi pads when you’re in a hurry is OK; however, whenever you can, you should seek healthier alternatives.”

Modern maxi pads have come a long way

There’s a reasonable suspicion that conventional pads may contain questionable, unpleasant, and outright toxic ingredients, such as dioxin, formaldehyde, acetone and heavy metals.

“I have suffered from irritation, rash, and painful periods for years”, admits Vilmante. “I’ve traveled the world—from the United Kingdom to Japan—searching for answers. Unable to find a perfect sanitary napkin, I’ve started researching fabrics, got acquainted with the latest innovations, and assembled a team of manufacturing experts to create a better menstrual pad.”

Vilmante’s persistence has paid off. She was able to patent her innovation—a menstrual pad with an anion strip. The strip features silver ions and Tourmaline—a semi-precious gemstone known for its healing properties.

The new generation organic pads were an instant hit in Europe. GENIAL DAY® products (distributed under the name of GENTLE DAY®) are available in 15 European countries and loved by over a million women.

Menstrual pads have come a long way, therefore, young women who may have written off maxi pads in the past may want to take another look.

“It’s not like modern menstrual pads are made of wood pulp as it was the case in the 1800s”, laughs Vilmante. “My teenage daughter loves them… and that says a lot.”

GENIAL DAY® pads and pantiliners are made using the highest quality materials and have been tested and certified by numerous international entities, including Oeko-Tex®100, Made for Health, Leaping Bunny and Vegetarian Society, to name a few.

GENIAL DAY® offers convenient subscription options (and gifts to their loyal subscribers). If monthly commitment isn’t your thing, you can order their products on the website as you need them. Either way—no more last-minute grocery store runs!

5 Reasons why every woman should try GENIAL DAY® maxi pads

  1. GENIAL DAY® feminine hygiene products are free of toxic chemicals and reproductive system disruptors.
  2. Anion strip with silver and Tourmaline neutralizes unpleasant odor, prevents bacterial multiplication and promotes general wellbeing.
  3. Highest-quality super-absorbent polymer made in Japan absorbs several hundred times its own weight and is biodegradable.
  4. Ventilated base film allows your skin to breath. As a result, your skin is not exposed to excessive warmth, it won’t sweat, and you won’t develop a rash.
  5. Non-toxic glue. GENIAL DAY® uses food-grade glue that contains no toxic chemicals; they are safe, won’t cause allergies, and are environmentally friendly.

For more information, visit

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