Nike’s 5-year contract with NFL started with tweeking teams’ uniforms
The Seattle Seahawks new uniforms have sparked the most coverage. Though all of the NFL teams saw slight changers to their own uniforms, only the Seattle Seahawks new uniforms are the product of the biggest makeover.
The Seattle Seahawks new uniforms were designed by Nike, kick starting the company’s five-year contract with the NFL who had just gotten out of a ten-year contract with Reebok. For the most part, the Seattle Seahawks new uniforms, whose colors are inspired by the Pacific Northwest wilderness (College Navy, Action Green, Wolf Grey), have gotten positive feedback from the public. The News Tribune polled fans on how they felt about the Seattle Seahawks new uniforms and about 65% gave them a thumbs-up.
The Seahawks went into detail to explain the changes of their new uniforms. The “broad chest graphic outlining the shoulders echoes the stance of a Thunderbird totem.” “Feather-pattern graphic on helmet, in numbers and on pants represents natural elements of the Pacific Northwest, again inspired by the coastal Indian art,” and the “Nike uniform is 20% lighter, 50% stringer and provides more of a shrink-wrap fit that previous models.”
The Seattle Seahawks new uniforms have sparked discussion, but Seahawks receiver Doug Baldwin took to his Twitter to put perspective on the conversation, “Whether you like the new uniforms or not, the game doesn’t change. I’d rather have a winning record in sweatpants than a losing one in silk.”
Check out the Seattle Seahawks new uniforms on Nike’s website!