Coffee chain will offer beer and wine to lure evening crowd
The world’s most dominant coffee chain is ready to increase the number of locations that currently offer alcohol options, reports Businessweek.
Starbucks first sold alcohol in October of 2010 at a store in Seattle where the company is based. By the end of the year, Starbucks will offer beer and wine in as many as 25 locations. Chicago, Atlanta, and southern California are among the places that Starbucks will add alcohol to the menu.
The stores that have been chosen to offer the adult beverages are “larger and have more seating than regular Starbucks sites,” said Clarice Turner, senior vice president of U.S. operations. Starbucks is selling fruit-and- cheese plates and focaccia with olive oil in the stores that currently serve alcohol.
The chain does not plan to expand this option to every location. “It won’t be at every Starbucks store ever,” said Turner.
At the six stores that currently sell alcohol in Seattle and Portland, Oregon, beer is $5 and glasses of wine range from $7 to $9.
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