Sears and Allstate, two Chicago-based companies, have responded to the flutter of criticism around Rush Limbaugh and his recent comments against Sandra Fluke during her appearance at a congressional hearing last month.
Boycott threats came against both Sears and Allstate if they didn’t pull their ads that run during the Rush Limbaugh Show. Though, both companies claim that the air-play was a mistake and were never intended to run on the radio talk show.
Sears Holdings Corp. tweeted Monday, "Sears and Kmart did not intentionally advertise on the Rush Limbaugh Show [Thursday]. We've taken actions to ensure our ads do not run on this show.''
Allstate also tried to dance around the mishap, blaming a network media vendor for running their ad during the show on Monday. The insurance giant claimed that purchasing air-time on the Rush Limbaugh Show.
"We contacted the vendor that arranges for our advertising placements and discovered that an error had been made and advertising time had been mistakenly purchased for the [Rush Limbaugh Show]," Allstate said.
The media frenzy started when Limbaugh on his show stated, "What does it say about the college co-ed Susan Fluke who goes before a congressional committee and essentially says that she must be paid to have sex -- what does that make her? It makes her a slut, right? It makes her a prostitute. She wants to be paid to have sex. She's having so much sex she can't afford the contraception. She wants you and me and the taxpayers to pay her to have sex."
All in all, nine companies have fled from the Rush Limbaugh Show reports the Chicago Tribune. AOL and LegalZoom.com Inc. also pulled their sponsorship from the program.
Caroline Campbell, a spokeswoman for AOL wrote in an email, "We have monitored the unfolding events and have determined that Mr. Limbaugh's comments are not in line with our values […] As a result we have made the decision to suspend advertising on the Rush Limbaugh Show."
With sponsorship running from Rush Limbaugh as if he was the towering inferno, one has to wonder if this will end the conservative disc jockey’s career once and for all.
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