The health and beauty product franchise will release the subscription box this fall
Beauty gurus have fallen in love with Birchbox and Glossybox, and soon they will fall hard for Sephora’s new subscription box coming this fall.
The subscription box is called “Play! by Sephora,” and it will feature five products for $10 dollars a month. The products will all have a common theme, varying month by month.
The boxes will be limited edition when released in September, testing in Boston, Cincinnati, and Columbus, Ohio. “Play! by Sephora” won’t be rolling out to everyone until 2016.
So what will be in the first box? Refinery29 spoke to Sephora’s senior vice president of marketing and discovered that the September theme will be “Uncovering the Essentials.” The box will include:
Sephora Collection Rouge Infusion Lip Stain in Peony: This lip stain comes in a variety of colors, the peony shade looking a bit like Marsala, Pantone’s 2015 Color of the Year. You can wear the shade as a light stain or an intense lip color by applying several coats of it.
Marc Jacobs Beauty Highliner Gel Eye Crayon in Blacquer: Everyone needs waterproof eyeliner. They hit the jackpot with this one! It sets within 15 seconds, and can be smudged for a smoky look.
Ole Henriksen Sheer Transformation Face Crème: A face cream made of actiwhite™, licorice, and vitamin C that not only moisturizes but also fades spots?! Yes, please!
Bumble and bumble Hairdresser’s Invisible Oil: An Allure 2014 Best of Beauty winner, this oil protects hair against heat, softens and moisturizes hair and tames flyaways. It’s like a miracle in a bottle.
Glamglow Supercleanse facial cleanser: As opposed to a mask, “Play! by Sephora” will include this mud to foam facial cleanser. Kind of put a damper on the excitement.
In addition to these items, the box will include a “Play! Book” with beauty tips and tricks, a “Play! Pass,” which includes a one on one tutorial at an actual Sephora location, bonus samples, and a Spotify playlist.
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