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Spanx founder Sara Blakely: Self-Made Billionaire on Forbes

Billy Gardner

Spanx ad are few and far between

Record breaking year for 10-digit income holders

Sara Blakely, the founder of Spanx, is now Forbes youngest self-made billionaire, amongst the company of Oprah and Meg Whitmen. She told CBS This Morning that she’s grateful. “I’ve always had that gratitude that I had the opportunity to pursue my potential,” she said. “So I think my story says that, when women are given the chance and the opportunity, that we can achieve a lot. We deliver. We can make the world a better place, one butt at a time.”

Blakely said she invented Spanx, the “body shaping” undergarments and shapewear intended to give the wearer a slim and shapely appearance, because she was unhappy with the way her rear end looked in a white pair of pants.

Spanx headquarters are in Atlanta and the mission on their website reads,

”Available in 35 countries and now offers more than 200 products ranging from slimming apparel and swimsuits, to bras, activewear and men’s undershirts. These body-shaping innovations have secured SPANX a place in pop-culture, with daily mentions everywhere from CNN to SNL. In addition to keeping butts covered, SPANX also shapes the world by focusing on their mission: To help women feel great about themselves and their potential.”

Sara Blakely now finds herself in the good company of the record breaking 1,226 ‘Forbes listers’ with a 10-digit net worth. Blakely turned 5,000 dollars into the household name Spanx, with help from celebrities Gwyneth Paltrow and Oprah Winfrey. Spanx has never formally advertised and this word of mouth technique sure has paid off for the company’s owner.

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