Yahoo, Inc. has purchased Interclick, Inc. for $270 million.
The Wall Street Journal reports that Interclick is an online-advertising technology company. Interclick designs tools which help marketers target online customers. Reportedly, Yahoo is offering Interclick shareholders $9 a share.
Yahoo has been missing out on tens of millions of dollars in revenue every year, experts say, as digital-ad sellers buy space on Yahoo sites and sell is to advertisers for a higher price. Interclick will allow Yahoo execs to better understand the value of its ad space and allow them to sell the space for higher prices.
The offer is expected to close early next year.
Read more about the deal between Yahoo and Interclick here.