On Monday, Brooklyn-based indie band ExCops cause strife on social media and among music fans after blasting McDonald’s for asking them to play at SXSW for free after the band had been offered money to play from smaller brands.
McDonald’s immediately defended their stance by noting that they were simply following “standard protocol” for the festival and that the “additional exposure” for the group would be beneficial to their career.
After much rage over social media from music fans, the fast food chain claims there was a misunderstanding regarding the festival’s standards and have announced that they will be compensating the 20 bands performing at the McCafe showcase. Details regarding what kind of monetary compensation they will offer remain unknown.
“We are excited to expand our support of music at our SXSW activation where the lineup features a great assortment of more than 20 bands, honoring the spirit of the festival. To further support these artists, all bands performing at our showcase will be compensated,” a McDonald’s spokesperson clarified.
ExCops, the band that started the movement, released a statement via Facebook noting that they were relieved their letter made a difference. The indie band was never confirmed to perform at the showcase and it has been clarified that they will not be playing for McDonald’s but are glad to hear that those acts who are will now be compensated for their time and talents.
SXSW Festival runs from March 13-22. For more information regarding the festival click here.