The fourth annual Fashion’s Night Out encourages fashion in the community on Sept. 6, 2012.
Fashion’s Night Out, one of the most iconic nights of the year in the fashion industry, is back! Only four years old, the event has garnered more attention and more praise than most events in the fashion world. No less than 18 countries are celebrating FNO, with over 4,500 events in 500 American cities, according to the FNO website.
Anna Wintour, Vogue Editor herself, started Fashion’s Night Out in New York in 2009 to encourage and support local shops and designers during the economic crisis. Eight hundred stores signed on the first year of the event and 1,000 the next year. With Thursday, Sept. 6 marking the first day of New York Fashion Week, Fashion’s Night Out is kick starting the hype of fall fashion. The night allows shops and designers, on top of NYFW, to showcase their fall collections as well as highlight upcoming trends.
While it is not clear whether the night increases businesses’ sales, the night is simply meant to be exciting and fun. FNO has been known to pack the streets as shops offer free appetizers and drinks, and is a fun way to celebrate the fashion community around the world.
Check out the Fashion’s Night Out Twitter and Instagram to connect with the fashion hype all over the country tonight.