Panthers update image for ever-evolving, tech-savvy world
The cat is out of the bag for the Carolina Panthers. The team has unveiled its updated logo that will be integrated into all areas of the team’s branding and gear from here on out, according to the Huffington Post.
“We have one of the finest and most recognizable logos in the NFL and wanted to make it as modern as possible without losing the dramatic essence of the mark,” said Carolina Panthers President Danny Morrison.
The Panthers logo redesign overlaps with Nike replacing Reebok as the official apparel provider, starting with the 2012 season. The main adjustments to the logo have to do with the panther’s eyes and mouth, making the cat appear more aggressive. Also, the new design makes the image more three-dimensional for better digital use.
The team has not given a facelift to their logo since its entrance in 1995 to the NFL as an expansion team.