Rumors were flying in the days leading up to the official announcement; Amazon has acquired Twitch, the popular gaming streaming site, for $970 million.
Though the deal was first discussed with Google, given that the tech giant also owns YouTube, apparently there was some discourse over an anti-trust agreement. As such, Amazon quickly swooped in and sealed the deal.
As Amazon prepares to enter the gaming space more seriously, it's not a huge surprise that the company took an interest into one of the most popular streaming sites on the net. With very few sites genuinely competing for attention from YouTube, Amazon's acquisition of Twitch shows how serious the company is becoming about gaming.
Twitch CEO Emmett Shear commented that Amazon "...[believes] in our community, they share our values and long-term vision, and they want to help us get there faster. We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch."