Twinkies make a comback

The snack cakes are officially back on the shelves as of today

WRITTEN BY: Cynthia Martin
Twinkies are back to help expand your waistline
Image Source: Christian Cable via flickr
Twinkies are back to help expand your waistline

Twinkies are back.

If that sentence didn’t make you do at least a mental jump for joy, you need to go back and read it again. We once again have food that will survive the apocalypse. That should be worth a little fake happiness.

Sure, Twinkies aren’t the healthiest food. But they are the staple of any normal college kid’s diet. They’re cheap, tasty, and great for soaking up all that alcohol in your system. Twinkies are all-purpose foods. The world has just not been the same without them.

The new Twinkies are a little smaller. Before Hostess went bankrupt, Twinkies were reported to be about 150 calories per cake. The new ones will only be 135 calories per cake. A representative of Hostess said that the change was actually made by the former company in mid-2012.

Another change is the extended shelf-life of the new Twinkies. You can now keep them on your shelf for up to 45 days. Of course, that’s just the number the FDA requires Hostess to put on the box. We all know that Twinkies last forever.

Hostess announced its bankruptcy back in November. Shortly after, the Twinkies manufacturer was bought by private equity firms Apollo Global Management and Metropoulous & Co. And back in June, the firms announced the return of the iconic snack.

"America wanted Hostess back -- they wanted the original,” said Daren Metropoulos, principal of Metropoulos & Co. “Very soon consumers will once again be able to enjoy Twinkies, CupCakes and other great Hostess snack cakes. A comeback by any other name could never be as sweet."

Shelves won’t just be filled with Twinkies, though. CupCakes, Donettes, Zingers, HoHos and Ding Dongs are also back to satisfy America’s sweet tooth.

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