Redefining modern streetwear and conveying a new freshness to the “jungle” of fashion.
Unless you’ve been camping out in the actual jungle for the last several years, you’d have noticed that technology and fashion have started to blend together in new ways. In fact, probably almost everyone you know has a Fitbit (which started with a bracelet and has now branched into apparel) or Apple Watch (which did a collaboration with Hèrmes to create luxurious leather straps for the timepieces) or some other kind of wearable device that can measure heart rate, calories burned, and a wide array of other metrics. And the appeal of such devices is easy to see. Sure, a watch tells time, but why shouldn’t it do more for us? The Fitbit and Apple Watch do indeed, do much, much more.
But, why confine such obvious benefits to simply accessories? While a watch is a great accessory, not all of us prefer or choose to wear one. However, putting on clothes before we head out the door every day is not an option for any of us, it’s an obligation. “No shirt, no shoes, no service” still applies in most or all public spaces, so unless you happen to live in a nudist colony, you may want to keep reading.
Some brands offer clothing made from high performing textiles. These special fabrics have properties far beyond what fibers like cotton, linen, silk and wool can offer. Benefits of these textiles may range from anti-wrinkling, quick drying, antibacterial, light-up/color-changing, antimicrobial, moisture-wicking, water repellant, UV protection, temperature regulating, and might offer the wearer energy return and even support the treatment of injuries. While some of these streetwear technologies are more gimmick-y or just for fun, some of them are really incredible. For example, Outlast, a technology originally developed by NASA for use in spacesuits on account of its temperature regulation properties, is now used in products like bedding, apparel, footwear, seating and beyond. Another amazing technology we discovered is called Celliant, which originally had a variety of uses for aiding performance, recovery and sleep on account of its proprietary infrared energy technology, but is now also being used in a multitude of different products, including fashion garments!
Although the number of fashion brands that have discovered the benefits of using technologies like Outlast and Celliant are still few, there’s no doubt that performance textiles being used in clothing is going to be a huge trend. One brand that’s ahead of the flow and combining fashion and function in a way we’ve never seen before is the NYC-based performance streetwear brand, Voice of Insiders. Voice of Insiders was founded in 2016 with a mission to seamlessly fuse technology and fashion and a vision to re-define modern streetwear and convey a new freshness to the “jungle” of fashion. Their simple, yet thoughtful designs are comfortable and wearable, yet elevated at the same time. We can see their Energy Zip Dress pairing equally well with sneakers for running errands during the day or with a strappy sandal for a night out, and the Energy Track Pant can take you from the basketball court to dinner, just pop on a jacket (like their Double Zipper Aviator Jacket) and you’re good to go! All pieces feature technologies like Outlast and Celliant and each one comes with a tag detailing the unique benefits of each individual piece. For example, the Transformable Down Filled Parka is a true 2-in-1 piece, with a water and wind repellant shell that zips off, showcasing a down filled jacket underneath. The piece is also breathable and packable! Voice of Insiders’ collection is the ideal capsule wardrobe for someone who wants to do a lot with a little and who believes that clothes should do more than simply look good.
You can find performance streetwear from Voice of Insiders online at www.voiceofinsiders.com and use code “INSIDERS” for 10 percent off your order. You can also check out what they’re up to on Instagram @voiceofinsiders.