Sacha Baron Cohen, in character as Admiral General Aladeen, showed up at the Cannes Film Festival with a camel.
In his latest stunt to promote his upcoming comedy, The Dictator, the comedian emerged from his hotel wearing an orange and green polo uniform, and accompanied by two leggy brunettes wearing military berets and carrying fake Kalashnikovs. The dictator’s third companion was the camel, who was adorned with a license plate on its bridle stating Wadiya 1.
Sacha Baron Cohen then proceeded to hold a news conference outside his hotel, before awkwardly mounting his camel and riding down the road to hit the shops. “Let’s go shopping!” he called out as he entered a Ralph Lauren boutique.
This is not the first time Sacha Baron Cohen has pulled a stunt like this. In February, the comedian showed up at the Oscars dressed as Admiral General Haladeen, carrying the “ashes” of Kim Jong-Il, which he then dumped all over Ryan Seacrest.
The Dictator, co-written and produced by Sacha Baron Cohen, stars the actor as Admiral General Haffaz Aladeen, dictator of the fictional North African country of Wadiya, and as a goatherder. The film also stars Anna Faris and Ben Kingsley.
Not as shocking as some of his previous films, The Dictator has received mostly positive reviews. It is currently at 66% on Rotten Tomatoes.