The original flat water bottle designed to fit in your bag!
memobottle™ creates flat and easy-to-carry water bottles. With shapes inspired by international standards for paper size (A5, A6, A7) the memobottles are tailored to fit into bags/backpacks and for those on-the-go situations — ideal for commuters, minimalist, adventurists and bookworms.
Having grown up in a coastal town, memobottle founders Jesse Leeworthy and Jonathan Byrt saw first-hand the devastating impact single-use water bottles were having on their coastline.
They also recalled that throughout their schooling, college and working lives, they were constantly frustrated with the inability to fit round water bottles in carry/laptop bags. The duo realised that they weren’t alone with these frustrations, when they launched memobottle in 2014. The bottles struck instant fame—gaining inclusion to the Oscars gift bags, being endorsed by celebrities including Anne Hathaway, and winning multiple international design awards.
“Somewhere along the line, society became fixated on designing cylindrical shaped bottles. Bottles hadn’t changed shape in decades, yet tablets, laptops and computer bags were all flat in their design. Round bottles just didn’t fit with our modern lives. So, we decided to flip the equation,” says Jesse. And it makes sense. We carry satchels, laptop bags, and compact backpacks to school, college and work. There is limited space for our essentials, let alone bulky water bottles.
480 billion single-use bottles were consumed globally in 2016 despite 91 percent of the world’s population having access to clean drinking water. “We have one planet; we are the first generation to feel the effects of manmade climate change and maybe the last that can do something about it,” says Jonathan. By providing a more convenient water bottle that is optimised for travel, memobottle strive to inspire a more reusable society.
In addition to their mission to reduce single-use bottles, memobottle have a charitable partnership with water.org (A US not-for-profit founded by Matt Damon), which provides two months’ of clean water to one person in need for every memobottle sold. To date, memobottle have contributed over three million days of clean water to people in need.
memobottle’s range of flat, premium, reusable drink bottles have captured the world’s attention through innovative, convenient design while carrying a strong message of the importance of a sustainable future. Sharing a similar shape to the common items in our bags, the range couples stylishly with laptops and notepads, fits neatly in hiking packs and saves space in beach bags and clutches.
With four sizes ranging in volume from six to 25 ounces, memobottle is the hydration solution this summer at the beach, the mountain, and the desert. There is a memobottle for every bag, lifestyle and occasion. Check out the memobottle range at www.memobottle.com or @memobottle.