With seemingly everything under the sun already available on their massively successful service, Apple revealed iTunes’ new “Live Music” section in North America on Tuesday, dedicated exclusively to live recordings and concert films.  Partnering with California-based live events promoter Live Nation, iTunes hopes to stay on top of the digital music market with the new focus.

A few of the Live Nation concert albums, along with some videos, being currently offered at the section’s outset including concerts from well-known acts such as Plain White T’s, Ziggy Marley, Hilary Duff and OK Go. Hundreds of more artists are on the way, so keep an eye on the Live Nation specific section in the coming months.

In iTunes’ slightly more robust concert film subheading, acts like The Killers, Dave Matthews Band, Kings of Leon and Norah Jones are available. Prices on the concert films range from 8-13 dollars for a one time download or a few bucks for a rental. However, iTunes isn’t the only brand hoping to capitalize on live music.

EMI Music recently launched its “Abbey Road Live” initiative, where concert footage will be available for purchase to concert attendees near-instantly after a show’s conclusion. Fans will be able to choose between their concert on CD, DVD, USB sticks or via digital download. The service is currently being tested in the U.K. with North American concerts soon to follow.

Though EMI’s idea isn’t radically new, it may be the most well-organized, publicized and implement “instant concert” scheme. If it takes off, the measure could be enough to offset artists’ losses stemming from the digital download age.

While thirteen dollars may seem like a lot of money for a mere concert film, I think there are more than a few acts I’d pay more to have a permanent seat for. I’ve never had a large budget for live concerts, so I love the idea of performances being made available for download. I’ll be surely adding a few to my queue shortly.

Already boasting an immense live music catalogue, iTunes has undoubtedly made another gigantic stride in their continuing digital music dominance. Wired reports that since Live Nation and Apple own the locations where the recordings are done as well as the sound recording rights, the legality behind getting the concerts posted is much cleaner.

What artists or concerts would you like to see make their way to iTunes and how much would you be willing to pay? Have you downloaded any already? Let College News know!