Kendrick Lamar has created the biggest discussion in hip hop to happen in a while with his verse on Big Sean’s brand new single “Control”. Hailing from Compton, the artist has injected a shot of adrenaline into the rap community with some fighting words, calling out a slew of his fellow rap peers by name and claiming the throne as the lyrical giant in hip hop right now.
Kendrick Lamar boasts an arrogance reserved for Kanye West on the track, but also calls for a new age in hip hop, where talent and lyrical content should be top priority, rather than hot beats and a catchy hook.
“I’m important like the pope, I’m a Muslim on pork/ I’m Makaveli’s offspring, I’m the king of New York.”
Kendrick Lamar really made his point loud and clear when he went down the names of the people who need to step up their game if they want to compete with him.
“I’m usually homeboys with the same n***** I’m rhymin’ with/ But this is hip hop and them n***** should know what time it is/ And that goes for Jermaine Cole, Big Krit, Wale, Pusha T, Meek Millz, A$AP Rocky, Drake, Big Sean, Jay Electron’, Tyler, Mac Miller/ I got love for you all but I’m trying to murder you n*****/ Trying to make sure your core fans never heard of you n*****.”
Hip hop hasn’t seen such a fiery voracity for competition since a couple decades back, and the instance response from rappers is proof of this. Kendrick Lamar ignited a twitter firestorm, prompting Lupe Fiasco, Missy Elliot, Fabolous, Joe Budden, Diddy, Russel Simmons, B.O.B, and virtually every popular rapper in the business to respond.
Native Chicago rapper Lupe Fiasco was less than impressed with Kendrick Lamar’s verse tweeting out “Y’all know y’all easily impressed. Bar so low you need a shovel to get at it.” Meanwhile, people like hip hop mogul Russel Simmons tweeted out nothing but praise for Kendrick Lamar. “Gotta say this again…this Kendrick Lamar verse on #Control is an instant classic…”
Rapper J. Cole who was mentioned by name in the track tried to give some insight on Lamar’s words, “Kendrick Lamar’s the truth. But y’all gotta read between the lines. He didn’t diss anybody he mentioned, he dissed everybody he didn’t.”
Fellow Compton rapper Tyga got inspired to return to the passion he once had for music due to Kendrick’s call for competition and tweeted “That Kendrick verse was crazy! I gotta get back on my own sh-t. Ain’ gon’ lie, I made so much $ I lost sum inspiration for music. #inspired right now.”
One thing is for sure, if hip hop had died Kendrick Lamar just gave it some shock therapy to try to bring it back to life, which is exactly what the music industry needs right now. “Control” will be out on Big Sean’s Hall of Fame on August 27.