Google may be the powerhouse of Internet search engines, but a recent study indicated that Bing searches may be more effective, Information Week reports.
The study released by Experian Hitwise, the leading global information services company, revealed that queries made on Bing direct users to Web pages at a much faster rate than those performed on Google. Specifically, 80 percent of July searches on Bing resulted in users visiting a Web site, while only 67 percent of Google queries turned into Web site visits, IT World reports. However, Yahoo proved to be the leader of successful searches with approximately 81 percent resulting in visits.
Microsoft has reportedly taken steps to improve the effectiveness of Bing searches, such as adding tools for booking travel and entertainment in just one or two clicks. The study also found that Bing-powered sites have a better click-through rate than sites purchased by Google.
Yet, despite such figures, Google still remains as the most popularly used search engine, accounting for 66 percent of all U.S. Internet searches in July. Bing only ranked in at nearly 13 percent.
For more information on the study, click here.